Jon Tulien-Acct. Executive

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How to Make Your Business Brand Recession-Resistant
Learn how conscious branding practices can capture and sustain valuable market share in any economic situation

Reprinted with permission from: Suzanne Tulien, Co-founder of the Brand Ascension Group

Stop Marketing, for now,
and Start Branding!
How Businesses Define it. Create it. Build it. Profit!

When most people think of the term Branding they often associate it with the term Marketing or in some cases a cattle ranch. When they think of the term ‘brand,’ generally an image or a symbol such as a logo, or a tagline or a memorable slogan comes to mind.  In fact, none of these associations are truly accurate.  This is one of the most confused issues in business today.  Knowing the difference can translate to rapid growth.  That is why so many companies, particularly smaller to medium sized companies need to better understand the nuances and distinct differences of Marketing vs. Branding and leverage both to their advantage.

Reprinted with permission from:
By Suzanne Tulien, Principal and Co-Founder of The Brand Ascension Group

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